Ticket Resale & Dynamic Pricing Compliance Check

Why this matters

Sections 90 to 95 of the Consumer Rights Act 2015 impose specific disclosure duties on anyone reselling event tickets in the course of a business, or operating a secondary ticketing platform: the seller must state the ticket’s original face value, its seat, block or standing area, any restrictions on its use (such as ID checks or resale bans), and a unique ticket number linking it back to the original sale. Platforms must also make clear whether the seller is a business or a private individual, and whether the seller has a “close connection” to the event organiser. The Competition and Markets Authority has enforced these duties before — most notably securing court undertakings from Viagogo, StubHub, Get Me In and Seatwave — and its expanded powers under the Digital Markets, Competition and Consumers Act 2024 now let it fine businesses directly, without going to court, up to 10% of global turnover for breaches of consumer protection law.

Dynamic and “platinum” pricing for primary ticket sales has drawn fresh regulatory attention too, after the CMA opened an investigation into how tickets for a major 2024 stadium tour were sold using demand-based pricing that fans said was not made clear before they joined the queue or selected seats. The government has since consulted on further reform of the secondary ticketing market, including options to cap resale prices and to require primary sellers to disclose upfront if dynamic pricing is in use and what the likely price range will be. Any UK business that sells, resells, or lists event tickets — venues, promoters, resale platforms, or fan-to-fan marketplaces — should check its ticket listings and pricing journey against these disclosure duties now, rather than waiting for the next enforcement action or legislative change.

What you'll need

• Whether your business sells tickets directly, resells tickets, or operates a marketplace where others resell tickets
• Whether your checkout or listing pages disclose face value, seat location, and any usage restrictions
• Whether you use demand-based, surge, or dynamic pricing for ticket sales
• Your current terms of sale for ticket resale, transfer, or refund rights

What you'll get

A personalised compliance report covering: a score out of 100, an executive summary, a list of findings ranked by severity, and a prioritised action plan with timeframes.