eCommerce Consumer Rights Check

Selling to UK consumers online brings together several layers of consumer protection law: the Consumer Rights Act 2015 (which implies terms about quality, fitness for purpose and accurate description into every sale), the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (which give consumers a 14-day right to cancel most online orders), and the Digital Markets, Competition and Consumers Act 2024 (which strengthens rules on fake reviews, drip pricing, and subscription traps). Many online sellers, especially those who started on marketplaces and built their own site later, miss requirements that marketplaces previously handled for them.

Non-compliance creates direct financial exposure — customers can demand refunds, repairs, or replacements as a statutory right regardless of your own returns policy, and “no refunds” signage is often unenforceable. The CMA and Trading Standards have also stepped up action on dark patterns (misleading design choices that push customers towards purchases), drip pricing (hiding mandatory fees until checkout), and fake or incentivised reviews — all increasingly common targets given the new enforcement powers under the 2024 Act.

This check reviews your online store against current UK consumer protection requirements, including the newer rules on pricing transparency, reviews and subscriptions.