Due 28 OctAUQuarterly BAS Due (July–September) NewUSForm 1099-NEC & Contractor Payment Reporting Check See deadlines ›
Due 31 OctPaper Self Assessment Return Deadline NewSole Trader Allowable Expenses & Simplified Expenses Check See deadlines ›
Due 2 NovForm 941 Quarterly Payroll Tax Return Due (Q3) NewForm 1099-NEC & Contractor Payment Reporting Check See deadlines ›
Due 31 OctEU One Stop Shop (OSS) VAT Return — July to September NewEU Product Liability Directive Readiness Check See deadlines ›
Due 28 OctQuarterly BAS Due (July–September) NewAutomated Decision-Making Privacy Check (Australia) See deadlines ›

Website & Digital United Kingdom

Online Tracking Technologies (Session Replay & Fingerprinting) Compliance Check

Check whether your website's session replay tools, heatmaps, tracking pixels and device fingerprinting comply with PECR and UK GDPR beyond just cookie banners.

Start free check 11 questions · 6 minutes · No signup
Trending now

Did you know? The numbers behind this check.

  • PECR Reg. 6 + UK GDPRLegal basis
  • Information Commissioner's OfficeRegulator
  • Refuse as easy as acceptConsent standard
  • Session replay, fingerprinting, pixelsHigh-risk tools

Why this matters.

Most businesses treat “cookie compliance” as a solved problem once a consent banner is installed, but the Privacy and Electronic Communications Regulations (PECR) actually cover any technology that stores or accesses information on a user’s device — not just cookies. Session replay tools, heatmap trackers, device fingerprinting scripts, tracking pixels embedded in emails, and CNAME-cloaked first-party trackers all fall under Regulation 6 and generally require the same informed consent as a cookie. The Information Commissioner’s Office has run a sustained programme of audits and warning letters targeting the UK’s most-visited websites over their use of these technologies, and its updated online tracking guidance makes clear that consent must be as easy to refuse as to accept, that pre-ticked or bundled consent for analytics and marketing tools is not valid, and that fingerprinting techniques used to circumvent cookie consent altogether are a direct compliance risk.

Session replay and heatmap tools are a particular blind spot because they can capture far more than businesses realise: mouse movements, keystrokes, and on-screen content including, in poorly configured setups, form fields that were never meant to be recorded such as passwords, card numbers, or health information typed into a support chat. Where that content amounts to personal data, or special category data, it triggers UK GDPR obligations on top of PECR — including a lawful basis, appropriate technical masking, and inclusion in the record of processing activities — regardless of what the cookie banner says. Any UK business running analytics, marketing pixels, replay/heatmap software or A/B testing scripts should check what those tools actually capture and how consent is obtained, rather than assuming a compliant-looking cookie banner covers everything running on the page.

Have these to hand.

  • Which tracking, analytics, heatmap, session replay or fingerprinting tools are installed on your website
  • Whether your cookie/consent banner covers every tracking technology in use, not just cookies
  • Whether any tool could capture form inputs, keystrokes, or on-screen content
  • Whether tracking scripts load before or only after a user gives consent
  • Whether you use any first-party or CNAME-cloaked tracking domains

What you’ll get.

  • 1A score out of 100Where you stand today, at a glance.
  • 2Findings ranked by riskWhat could cost you, highest risk first.
  • 3A plan with timeframesWhat to fix first and by when.

Use this free tool to check whether your website’s analytics, session replay, heatmap and tracking pixel setup complies with PECR and UK GDPR — not just whether you have a cookie banner. Get a clear, plain-English action plan in minutes.

More in Website & Digital. Checks people run next.

General guidance only, not legal advice. Consult a qualified solicitor or adviser in your jurisdiction for specific issues.