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Website & Digital ✦ ✦ ✦ ✦ · Australia

Spam Act & Do Not Call Register Check

Spam Act check for Australian email and SMS marketing: consent, sender ID, unsubscribe within 5 working days, Do Not Call Register and ACMA penalties.

Start free check 10 questions · 6 minutes · No signup
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Did you know? The numbers behind this check.

  • 5 working daysUnsubscribe must be honoured within
  • Email, SMS, MMS, IMMessage types covered
  • Never expireDo Not Call registrations
  • ACMARegulator

Why this matters.

The Spam Act 2003 (Cth) applies to every commercial electronic message with an Australian link, which includes marketing emails, SMS, MMS and instant messages sent by Australian businesses or sent to people in Australia. Each message must meet three rules: you need the recipient’s consent, either express (they opted in) or inferred from an existing relationship (s.16); the message must clearly identify who sent it and how to contact them (s.17); and it must contain a functional unsubscribe facility that you honour within five working days (s.18). Marketing calls are covered by the Do Not Call Register Act 2006, which bans telemarketing calls to numbers on the Register unless the person has consented (s.11).

The Australian Communications and Media Authority (ACMA) enforces both laws and has stepped up action in recent years, with large penalties paid by banks, retailers, telcos and food delivery companies, often for unsubscribe links that did not work or messages sent without valid consent. ACMA can issue infringement notices, accept enforceable undertakings, and seek civil penalties in the Federal Court, which for repeat breaches by companies can run into millions of dollars. Sole traders and small businesses are not exempt. This check shows whether your email, SMS and telemarketing meet the rules.

Have these to hand.

  • A recent marketing email and SMS you have sent
  • How you collect contact details (website forms, checkout, in store, events)
  • Your email or SMS platform and how it handles unsubscribes
  • Whether you make or outsource marketing calls

What you’ll get.

  • 1A score out of 100Where you stand today, at a glance.
  • 2Findings ranked by riskWhat could cost you, highest risk first.
  • 3A plan with timeframesWhat to fix first and by when.

Use this free tool to check whether your marketing emails and texts meet the Australian Spam Act 2003, whether your unsubscribe process works, and whether your calls respect the Do Not Call Register.

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General guidance only, not legal advice. Consult a qualified solicitor or adviser in your jurisdiction for specific issues.